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Make Your Easter Sparkle with the NEW Lindt GOLD BUNNY TV Advert

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Sprinkling a little magic and joy across the UK this Springtime, Lindt has unveiled a charming new advert to celebrate Easter and the iconic Lindt GOLD BUNNY.​

The advert will air from March 4th until Easter Sunday across various television channels, video on demand and online, including ITV World, ITV Player, C4 World, All 4, Sky Media, Diversity Media, Discovery & Prime Video and YouTube. It will also feature during ITV’s Dancing on Ice Final and C4 Stand Up 2 Cancer: Celebrity Bake Off in March.​

Lindt GOLD BUNNY 100g and 200g milk with blurred background

An Easter icon

The arrival of the Lindt GOLD BUNNY, with its iconic gold foil, red ribbon, and bell, sparks a wave of magical excitement for Brits across the country each Easter, captured in a visual spectacle in this new TV advert. 

Creative agency Leo Burnett UK developed the copy, and their Chief Creative Officer, Mark Elwood, comments: “The Lindt GOLD BUNNY is a proper Easter icon and we wanted to create a film that fully captured its magic. The new creative ‘Golden Trail’ does just that, as we see the excitement of gifting one through the eyes of a little boy. It’s a film with plenty of heart and charm which we hope will capture the nation’s imagination.”

The history of Lindt GOLD BUNNY

It all began with a girl and a bunny

The story goes that one bright spring morning in March, the young daughter of a Lindt Master Chocolatier spotted a little bunny in her garden. She was utterly mesmerized and excitedly asked if she could go outside to play with the little animal. Her father agreed, but as she ran to the door, the bunny promptly vanished into the bushes with a flash of its fluffy tail. 

For days, the little girl was heartbroken by the bunny’s disappearance. Deeply touched by how upset his daughter was, the father came up with a brilliant idea. He decided to craft a bunny out of the finest milk chocolate, wrapped it in gold paper, and hung a little golden bell on a red ribbon around its neck so that his daughter would always be able to find it. The GOLD BUNNY was born.

Lindt GOLD BUNNY 200g and 100g

Explore our GOLD BUNNY range 

Lindt GOLD BUNNY Master Chocolatier

Crafted with Care

At Lindt & Sprüngli, each chocolate creation is made with precise and loving care. The manufacturing process to bring a GOLD BUNNY to life takes about one hour. After a mould is covered with fine chocolate, our GOLD BUNNY is cooled at the optimum temperature to achieve the perfect sheen and crisp texture. Then, each GOLD BUNNY is carefully wrapped in our signature gold foil and polished. Finally, each GOLD BUNNY is lovingly hand-finished with a red ribbon and bell. 


Spring has sprung an exciting new addition to the Lindt GOLD BUNNY collection this year

Introducing NEW Lindt GOLD BUNNY Salted Caramel 100g. Made from one of the nation’s favourite flavours, Salted Caramel, the Lindt Master Chocolatiers have excelled themselves, crafting smooth Milk chocolate with Salted Caramel pieces into this delicious new Lindt GOLD BUNNY. 

Lindt salted caramel gold bunny 100g on blue and green background with flowers